Job title: Integrated Marketing Campaigns Manager – Remote Canada
Company: EventMobi
Job description: ** EventMobi is a remote-first company, and this is a fully remote position. You may reside anywhere in Canada, provided you can accommodate EST working hours.WHY SHOULD YOU JOIN US?EventMobi is a leading B2B SaaS event technology company revolutionizing the way events are managed and experienced. We empower thousands of organizations across industries and geographies to create engaging and impactful conferences using our all-in-one event management platform.As our Integrated Campaign Manager, you’ll craft and execute captivating and transformative marketing campaigns that resonate deeply with our audience at every stage of their journey. You will help us forge stronger connections that create brand love, awareness, and ultimately leads that convert to customers, and customers that become fans.Your mastery of storytelling, brand strategy, messaging, and understanding how to package the content for the right channel and buyer journey stage will be pivotal to driving awareness, leads, engagement, and conversions.WHY YOU’LL LOVE WORKING ON EVENTMOBI’S MARKETING TEAMAt EventMobi, we empower you to own the strategy and execution of global integrated marketing campaigns with the creative freedom to innovate, experiment, and optimize. Supported by our full marketing team—including leadership, demand gen, content and creative, events, revenue operations, and sales management—you’ll thrive in a collaborative and inclusive environment.We value agility and innovation, moving quickly to launch diverse campaigns and exploring the latest marketing tools and practices. We embrace learning from failures to continuously improve, making EventMobi a dynamic and forward-thinking team that thrives on creativity and growth.WHAT YOUR WORK WILL FOCUS ON
- Orchestrate Multi-Channel Campaigns: Create comprehensive marketing campaigns that integrate various communication channels to present a unified brand message that helps attract and convert leads, and engages customers.
- Develop Marketing Funnels that Convert: Analyze and create need/pain and product funnels that embody brand voice, relevant and valuable to the right buyer segment. Guide content creators in producing high-quality assets tailored for different stages of the customer journey with a focus on conversion.
- Create High Quality and Value-Driven Campaigns: Monitor market trends, competitor marketing activities, and industry benchmarks to keep campaigns relevant and innovative. Gather customer insights to refine targeting and messaging for better engagement. Focus on storytelling that connects with different customer personas throughout their journey.
- Manage Marketing Operations & Reports: Create dashboards, emails, and landing pages, and manage campaign automation and segmentation. Manage the marketing calendar and effectively communicate deadlines, campaign schedules, goals, progress, and results to internal stakeholders.
- KPIs To Measure Your Success: TOFU Traffic, asset CTR, Conversion to MQL/Opp/Won, Customer Engagement, Share of Voice and Sentiment, Brand Preference
YOUR QUALIFICATIONS
- Not Your First Rodeo: 3-7 years of experience in creating and managing integrated campaigns across the buying journey. Comfortable performing ICP research to help craft messages that resonate and convert.
- Strategy Development: Proven success in creating a unified cross-channel strategy to support brand awareness and business objectives, and experience partnering with Demand Gen to hit lead generation, conversion, and retention targets.
- Email Expert: Skilled at creating high-performing email marketing programs from product launches and nurture emails to event invites and outbound sequences. Experienced working with graphic designers, setting up email campaigns, augmenting data, segmenting audiences, and analyzing performance metrics.
- Operational Excellence: HubSpot power user, proficient with list management, workflow creation, and reporting. Familiarity with Google Analytics, WordPress, or other CMS. Familiarity with data enrichment tools (Clay, Zoominfo, RocketReach).
- Collaborative Mindset: You embrace partnerships with sales, marketing associates, customers, and industry influencers, to ensure holistic campaigns that resonate.
WHAT WILL YOU GET FROM EVENTMOBI?
- Total Compensation: $80-$110k ($CAD) + Stock Options + Benefits (from day one)
- Time-Off: 3 Weeks Vacation + 1 Week Sick Days + 3 Summer Days + your birthday is a holiday (seriously! log off and hang out with the fam or go do something fun) + opportunities to meet your co-workers in person throughout the year!
- Benefits: Dental, Health, Life, Mental Health Consultations (InkBlot)
- Tools: Top-of-the-line hardware and the best collaboration software for remote work so you can be as productive as possible while working from home
- The Best Coworkers Ever: If you ask anyone who has worked at EventMobi, they will tell you that their fellow Mobiers are the best part of their experience! Don’t underestimate the positive impact of caring co-workers have on your everyday happiness.
REMOTE WORKSPACE REQUIREMENTS:
- You have a safe, comfortable, and ergonomic workspace and working environment – a private and quiet workspace is a vital requirement for doing your best work!
- You have a reliable internet connection capable of participating in video calls, with at least 30 Mbps download speed.
ABOUT EVENTMOBIWe’re focused on building the most comprehensive event management platform to help conference organizers create engaging event experiences. We believe live events bring people together and enable positive change. Over 30,000+ events in 70+ countries from major brands such as Porche and Shoppers Drug Mart, to amazing non-profits such as American Psychiatric Nurses Association and Canadian Real Estate Association have trusted EventMobi’s suite of software technology to manage their events and engage their attendees.If you are interested in seeing EventMobi in action, check out some of the videos below:– a fun video showcasing the EventMobi Team * Top brands and organizations from around the world have used EventMobi’s event app technology to create incredible event experiences –EventMobi is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
Expected salary: $80000 – 110000 per year
Location: Canada
Job date: Wed, 27 Nov 2024 05:52:53 GMT
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